How to Be a Top Reviewer on Groupon

Groupon, similar mana of the gods, supplies usa lowly suburbanites with experiences nosotros'd never otherwise be able to afford.

Bowling for four at 30% off? Fourth dimension to have a family! Only $25 for a $50 credit at the steak house? No ane needs to exist vegan all the time! Three massages for the cost of ii? I am set to exist touched all over!

While some (most?) may belittle at the idea of really using Groupon, there are deals to be had, and those deals tin can sometimes lead you lot to a more heady and fulfilled life. Of form in that location are also crap deals, crap products, and artificially inflated prices that are then discounted to something they should've been anyhow.

Just that'southward why the net has reviews. That way the money you lot spend is well spent, and your decisions are informed by those who've gone before you.

BUT, there are some things you might want to know virtually reviews on Groupon. Merely similar how the site overall tin feel a little off, the same can be said of the review section.

The Basics

Typical of any online seller, if you order something through Groupon or buy admission/tickets to an outcome, a follow up e-mail will hit your inbox, request yous to rate the buy:

Interacting with the email volition bring you to a Groupon page where you'll then select the star rating and either type a text review or merely leave it with stars.

Additionally, you lot can review your purchases past going to My Groupons, either in the App or on the site, and viewing the item details for whatever particular buy:

Then far, and then good, all seems normal. And viewing reviews seems fairly normal besides. While yous might not be able to search for keywords (like you might in Amazon/Google/Yelp reviews), various keywords are listed, too as a handful of sorting options:

Once more, this all looks normal, practiced, and above the board. Of particular comfort is the note that all reviews are from existent people.

Hither's a bit from Groupon itself on how seriously it treats reviews:

Ratings and reviews on Groupon fall under Groupon's User Generated Content Policy (UGC). Our UGC policy is one of a neutral third-party platform as its purpose is to serve equally an avenue to share public information. With that in heed, we are only able to remove a customer review if it is deemed factually inaccurate, unlawful, or in violation of Groupon's terms of use.

In add-on, Groupon's anti misrepresentation policy applies to ratings and reviews left on Groupon. Merchants leaving ratings and reviews on their own deals or on their competitors deals where they pose as genuine contained Groupon customers are in violation of this policy and will face the penalties outlined in information technology.

And that anti-misrepresentation policy is worth reading, so here it is in an prototype:

It all sounds similar Groupon has ready its sights on doing the right thing, doing right by the consumer, and to be honest, I'm sure most online sellers have comparable policies in place. The signal here is that Groupon looks to exist doing a skilful job.

Buuut in that location'due south a tiny catch.

Even if the reviews posted on their site are legitimate, it doesn't mean they aren't influencing you in slightly seedy ways. Case in point, the Top Reviewer and Helpful Reviewer badges that sit by reviewer names, drawing your eyes to their reviews, giving you warm fuzzies considering you've establish someone you tin can trust.

Y'all're familiar with the concept. It'due south like a Yelp Elite or a Google Guide, an Amazon Vine Voice and so on. These are powerhouses of reviews, buying, writing, informing the masses.

Well, not and then much on Groupon. To be off-white, a unproblematic mouse-over reveals this information, but information technology is all the same a flake misleading to, well, just look:

Yeah. You don't need dozens of high quality reviews, plus a nomination similar a Yelp Elite. You don't demand expertise is a sure product area like a Top Reviewer on Amazon. Only a whopping V text-based reviews to become a Top Reviewer and get that purple glam past your name. To become an undying symbol of trustworthiness. And to be helpful? Have helped 2 people. 2!

Once again, by and large, it looks like Groupon is doing the right thing, but this was someone'south decision. That low of a bar to get a more influential user. Maybe information technology persuades said user to buy and review even more, flexing their musculus of entitlement. Perchance it persuades prospective buyers to, well, get ahead and purchase, because these big shots say information technology's good.

Maybe that's all fine. Or peradventure it stinks, simply a fiddling.

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Source: https://www.reviewpartydotcom.com/blog/groupon-reviews-a-low-bar-for-high-status

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